That something extra I believe is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.
My favorite meal is turkey and mashed potatoes. I love Thanksgiving it's just my favorite. I can have Thanksgiving all year round.
I really did put up all my wedding pictures on my website. And I swear to you...
I have nothing against turkey. We eat turkey for Thanksgiving in my house.